Tuesday 15 February 2011

Visual Language

Brief Title: 
Its Hip To Be Square

The Brief 
Create a book based on the development of photography with the starting point of squares.

Considerations
The history of 1980's music in particular Huey Lewis and The News.
A3 Format.

Tone of Voice
Funny, tong and cheek/informative.  

Background
Research into 1980's pop culture and the band Huey Lewis and the News.

Mandatory Requirements
10 copies of the book.

Deliverables
An edition of 10 books.    

Module Submission Form OUGD102

Collection 100 Paul Sutton Module Self Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
Because of the nature of my project i have developed my Photoshop skills this co in-sided well with the Photoshop induction and brief, but i think i furthered my skills through the amount of editing i have done throughout this project with vary degrees of success but on the hole the results where pleasing. 

What approaches to/methods of research have you developed and how have they informed your design development?
I did a lot of initial research on my dad in general, but when i had decided on my idea most of the research was to do with dates of to coincide with the hundred different facts I had chosen for my dads fictitious life. this research had a direct correlation on what pictures I used and how I used them. Another vital piece of research I did was the Book binding workshop because a book is a key aspect of my design. 

What strengths can you identify in your work and how/will you capitalise on them?     
I really enjoyed using Photoshop as an integral part of my project and feel it is a key strong area within the body of work, I haven't used Photoshop in as much detail  as i have through this project but i feel it went well an is a skill i will be able to develop and pursue further. 

What weakness can you identify in your work and how will you address these more fully?
I feel one of the weakest parts of my work is the accumulating and recording of the different necessary design stages and ultimately the blogging of this information, this is something i know is very important to the course and my development as a graphic designer and is something i will make a concerted effort to improve upon.

Identify Five things that you will do differently next time and what do you expect to gain from doing these?    
1. Better time management. 
2. Use Blog more effectively.
3. Create more variations of work.
4. Experiment using different techniques.
5. Create a more comprehensive body of research.    

How would you grade yourself on the following?
Attendance: 4
Punctuality: 4
Motivation: 4
Commitment: 4
Quality of work produced: 3
Quantity of work produced: 4

Monday 14 February 2011

Collection 100 Paul Sutton Crit 07/02/2011

Issues Raised:
Double sided print on book?
Hard to understand/what are Paulios?
What is the collection?
Possible remove numbers from facts in book, as it looks randomly placed? (although categorised by decade)
How would it be promoted?
Who is the audience?

Action to Be Taken:
Look at the way the book is put together.
Have the book as a more focal part of the project.
Make clearer who the audience is. 

Collection 100 Paul Sutton Crit 04/02/2011

Issues Raised:
How could the project be extended/branded further?
Would a different book format work better than concertina fold?
Does the audio book work?
Would it work better as a radio show?  

Action To Be Taken:
Try different book  binding techniques.
Evaluate the content of the audio book. 
Discus further to what other products could be endorsed by the Paul Sutton brand.