What if... Self Evaluation

What problem did you identify?

What makes Leeds such a vibrant and enjoyable place to live? was the question we set our selves, we went on further to show what we thought was a strong and under publicised aspect  of the city, entertainment.


What evidence did you find to support your decisions?

We produced a series of questionnaires, one web based and the other paper based. We found that that entertainment was considered to be the least important aspect according to the pole we did. this lead directly to the thought about publicising the great entertainment within the city. 

We also collected words and opinions about entertainment and Leeds in general. 


What method did you use to gather your evidence and what form did it take? 

As previously state we gathered research by means of two questionnaire one primary quantitative, giving us hard nosed facts/stats about what people think about Leeds, the other being primary qualitative, with people writing there opinion. 

The other research we undertook was the collecting of qualitative words and opinions, this was also primary research.


What method of research did you fine useful and why? 

T thought the online quantitative questionnaire Kirsty produced  was the most useful i felt it gave us real direction and something strong and factual to work with.

The other research done was still useful but i felt there weren't enough hard numbers not to be working from opinion. 

 How did these inform your responses to you problem?

The research allowed to focus on one problem and one problem area which lead us to be able to decide upon a target audience and how we would introduce our solution into the world, via the Web. The questionnaires allowed us to decide on which aspect of entertainment needed a closer look and how we would communicate  this to prospective student.

What methods did you encounter as problematic?/ How did you overcome this?

The paper based questionnaire was the least cooperative, causing a few issues, Sophie designed the questionnaire and distributed it with student halls, due to the fact student tend to be lazy and are not massively pro active only an hand full of people replied to the questionnaire there was not a great deal of range in the results and as it was based on opinion it wasn't all suitable for the ideas we had produced from the other questionnaire. 

What research could you have carried but that would have proved more useful?

the questionnaires we did were given out to a fairly general audience perhaps the questionnaires could have been directed toward a more focused group, who we wanted to communicate to and fine there opinions relating to this subject. 

Five things you have learned?

1. The importance of the different types of research. 
2. How to create a valid and comprehensive piece of research relating to the brief. 
3. How to work productively in a small, to produce a similar out come.
4. Production of a web page as a means of information transfer. 
5. how to use my skills and others to produce a group out come.

Five things you would do differently?

1. Work as a collective more, to help the design process.
2. Produce a greater body of research for a more in depth project outcome.
3. Designate roles within the group to allow the dynamics to flow a little better.
4. Be able to express my opinion to a fuller extent to communicate with the group better. 
5. to have regular intervals to crit and discuss the progression of the work within the group.